877.M5HELP3Squeaky Wheel Media Uses M5’s Marketing Impact Measurement Tools and VaaS to Better Serve Clients
The web design and development agency utilizes m5’s advanced reporting and metrics to pinpoint effective marketing strategies to better market to clients
The Challenge:
Squeaky Wheel Media is a New York based digital communications agency that specializes in web design; creating, implementing and delivering successful communications solutions to their clients, which include DKNY, Dior, Lexus and AIG. Squeaky Wheel offers creative, technical, consultative, and web-development services and prides itself on its ability to partner with their clients, which are mid-sized to larger enterprise level companies. When an office move presented the opportunity to improve Squeaky Wheel’s communications technology, IT director Ronan McCoy looked for an IP phone provider that could orchestrate the move from a managed office space as well as design and customize a phone system to Squeaky Wheel’s specifications. With a staff of more than 25 heavy internet users, Squeaky Wheel required sizeable bandwidth to function properly. McCoy was looking for a service that would allow online monitoring and also provide metrics for sales and support calls. Staff wanted to be able to answer every call from clients and prospects, while compiling data for use in improving marketing efforts. During the pre-planning for the move, Ronan received a recommendation for M5 Networks and took advantage of a free demo.
The Solution:
Squeaky Wheel needed a system that could help them analyze their phone-based activities, provide an exceptional customer experience that was easy to use. The company had major plans for growth and expansion, and required an enterprise class communications solution that could accommodate increasing numbers of employees as well as provide constant technology upgrades to keep Squeaky Wheel on the cutting edge of the communications industry. M5 could deliver their desired on-demand features as well as provide 24-hour support. M5 was hired and the M5 project manager presented a plan for a configured system that could be up and running in less than 60 days. Phone and internet were implemented simultaneously and staff found the interface between the phone and computer to be easily accessible. M5 took care of hardware acquisition and held training sessions for Squeaky Wheel’s upper management, who were then able to convey the training information to the rest of their staff.
The Results:
M5’s flexible contracts, unique solutions and excellent call quality made it a good fit for Squeaky Wheel. M5 keeps Squeaky Wheel apprised of emerging technologies and helps them take full advantage of all on demand solution offerings. M5Connect provides an interface between CRM software and the phone system, and enables sophisticated metrics to be directly applied to all business communications. Squeaky Wheel’s monthly bill is set based on number of users, and each user has an unlimited amount of call time. The digital communications agency now has enough bandwidth to meet all their client needs and provides a consistent image over the phone, with staff answering calls professionally and efficiently. Their sales managers and support executives are usingtheir customized portal to use real time data to check progress and activity. Squeaky Wheel promises to deliver world-class online marketing vehicles to their clients. Now they have a world-class business communications system to help them do it.
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