FutureNow chooses M5 to streamline communications and accomodate remote workers
FutureNow, a marketing consultancy headquartered in Manhattan with constituents in 6 other states trains clients to increase marketing expertise with software solutions and services. FutureNow does website optimization, redesign and site planning with expert guidance to make their service offering deliver measurable returns on investments via the web. With a client portfolio that includes companies like Dell Computers and Overstock.com, it is important that staff experts aren’t constrained by office locations orworkspace when meeting clients needs. When planning for a company move, executives at FutureNow looked for a phone system to accommodate the frequent consultants that come in requiring work stations equipped with phones and internet access with little notice, and permanent staff moving from location to location. FutureNow needed to manipulate user profiles in house as needed and also allow for workers to work remotely.
M5 came in and presented the basics of the system with hardware present and explained how implementation would go to the Director of Operations at FutureNow, James Maher. The ease of customization and simple usability were important components when deciding to go with M5,and the ability to seamlessly connect remote and office workers across six locations providing unified phone presence for the burgeoning marketing firm confirmed the decision. Implementation was expressly delivered by an M5 system designer on schedule with minimal effort required of FutureNow staff. The new technology was as easy to use as a personal cell phone and the call quality and clarity was superb. Staff was equipped with personal direct phone numbers and the ability to use softphones over the web, or physical phone from home or office. The customized auto-attendant and call forwarding features allow staff to work from anywhere with ease. The metrics in the customized web portal provide greater insight into business processes and help with planning strategy. FutureNow staff also uses the M5 Scribe feature, which transcribes voicemails and emails wav sound files with text to user email addresses, and streamline communications further. The customized end to end solution was designed and delivered entirely by M5, the configured system accommodates their specific needs and since choosing M5 the number of supported users has more than tripled.
The service and features offered by M5 directly impact FutureNow by changing the way they communicate internally and with clients. A live person or a customized auto-attendant greets all callers, personalizing each contact with the client. Staff can use the call forwarding feature to work from any one of their six locations, or elsewhere effortlessly. FutureNow can attract the best staff no longer limited by geographic location. Advanced reporting capabilities supply important data to use for analysis. Already pleased with feature richness and the constant availability of support and responsiveness of M5 representatives, James Maher reported saving thousands per month on their communications costs all while supporting unlimited calling for more than triple the number of users they had previously. M5 business phone systems support FutureNow’s future success and enables business communication to occur fluidly and without exception.



