Crenshaw Associates Choose M5’s Hosted VoIP Network for Optimized Voice & Data Service Delivery

M5’s flexible VoIP solution enables the premier career and leadership advisory firm to provide quality client care and present polished corporate image to clients

 

The Challenge: 

Crenshaw Associates is a Manhattan-based career and leadership advisory firm specializing in assisting senior executives, including CEOs and their direct reports, in all areas of career transition. For more than 25 years they have advised senior executives in matters relating to a successful career. Crenshaw sets itself apart by providing a higher degree of client care and individual attention to their clients than most outplacement firms, and generally acquires new clients through referrals. However, they felt their relationships and professional image could be jeopardized in the spring of 2002 when their aging phone system became increasingly inconsistent. Crenshaw was concerned that their phone system was impeding their ability to provide superior counsel to their clients. Natasha Taylor, Vice President and Managing Director at Crenshaw, was introduced to an M5 Networks professional and began discussing IP Telephony offerings for the firm’s business communications needs.

The Solution: 

After interviewing several providers, Ms. Taylor put her trust in M5 to create a private IP network optimized for voice to build Crenshaw’s business, develop client relationships, and increase customer satisfaction. A dedicated M5 project manager got right to work with the installation of technologically advanced Cisco phones, instantly giving a more professional appearance to Crenshaw’s office. All numbers were ported, voicemails configured and training sessions executed with little effor t from Crenshaw staff. One major project for M5 was customizing Crenshaw’s auto attendant options for callers to be lead through menus to find proper extensions. Staff personalized their voicemail accounts and as a result, average response rates noticeably increased. Conference calls could now be set up at a moments notice for as many callers as needed – a critical need at the firm. With call forwarding in place, staff could work from anywhere and calls could be easily transferred to the next desk or the next state with the press of a button. Crenshaw staff has confidence that IT support is always available 24 hours a day and streamlined communications allow the image conveyed over the phone to be effortlessly polished, smooth and secure.

The Results: 

What differentiates Crenshaw Associates from their competitors is not only their focus on the C-Suite and their companies, but their highly customized and personalized approach to assisting their clients. Crenshaw doesn't just claim personalized service, they deliver it. Now their ability to deliver their services from multiple locations while withstanding potential disruptions like power outages is made easier with their customized enterprise class phone system. Crenshaw Associates have found that M5 accommodates their growth easily and quickly maneuvers to meet the office's exact needs. Straightforward and flexible technology presents a refined professional image for this premier advisor y firm, and the staff is very satisfied with a phone system that supports and enhances client relationships, rather than hindering them.