Blink Twice Upgrades from Virtual PBX to M5’s Managed Business IP Phone System

Blink Twice utilizes M5’s Voice as a Service offering to free it resources enabling staff to focus on servicing clients and the marketing and selling of the tango.

 

The Challenge: 

Manhattan-based Blink Twice is the creator of the Tango, an innovative speech-generating device designed for non-verbal inviduals nationwide. The Tango combines cutting-edge technology with the latest clinical insight into language organization to create unprecedented communication opportunities for individuals with Autism, Cerebral Palsy, ALS and other conditions. A majority of Blink Twice customers learn about the Tango technology through teachers and speech therapists, and contact the company directly. However, many Blink Twice staff members travel or work from home, and the company's phone system was underpowered and lacked an efficient and reliable way to connect workers easily. Chief Technology Officer Tom Morse looked for a solution that would eliminate the time, effort and management costs currently required of staff at Blink Twice. A new phone system also needed to accommodate a flexible and growing staff without taking on a permanent IT department. To accommodate this growth, it was clear they needed to upgrade their virtual PBX to a hosted IP solution.

The Solution: 

Like many companies, Blink Twice researched the Internet for an Internet-based telephony provider. They took the results of a Google search and brought in five companies for proposals. Impressed with M5 Networks' track record as a leading hosted VOIP provider, Blink Twice hired M5 and work began. A dedicated project manager from M5 customized a solution and configured the entire network. Blink Twice was in the midst of a relocation to a space with no prior wiring, no legacy hardware and no equipment. M5 coordinated all system components and a back-up system very quickly and delivered the hardware ahead of schedule. M5 training sessions immediately began on-site, familiarizing employees with the advanced Cisco IP phones and new personal directories. Configured hunt groups were set up to automatically direct callers to proper points of contact, handling all sales and support calls deftly and without error. Workers could now login to hardware just as easily in or out of the office and found they were immediately keyed into the office network. A state-of-the-art call forwarding system allowed everyone to be consistently reachable. And very importantly, the ease-of-use of the new M5 system did not require an on-site IT staff.

The Results: 

Blink Twice reports that their M5 system is exactly what they expected, and call quality and clarity is excellent and reliable. As a bonus, a monthly set bill with unlimited calling turned out to be 33 percent less than they paid with their previous system. And, the M5 system allows staff to work flexibly and to concentrate on selling and servicing the Tango, without having to allocate resources or management to IT. Blink Twice was a company dedicated to giving a voice to people who needed it most, but their own communications were hampered by an out-of-date, unreliable phone system. Now the company that provides a voice depends on M5's Voice as a Service to keep them in touch with the rest of the world.