877.M5HELP3Analysts in Media Trusts M5’s Voice as a Service for a Hosted Network and Advanced Call Management * View * Edit
The media publisher accomodates rapid growth with customized VoIP Technology
The Challenge:
Headquartered in New York City, Analysts in Media (AIM) is an innovative media publisher that offers comprehensive research and informational resources to diverse markets. AIM offers an array of services from client case studies to surveys, with authenticated knowledge by way of multi-media outlets, publication and web services. AIM also provides an arena for professionals to discuss industry news, research findings, and industry challenges. Since AIM’s founding in 2006, its client roster includes Fortune 500 companies like Oracle and Verizon Business. When founder and president Tak Man was moving into new company headquarters, he began looking for a suitable communications provider. AIM’s success was dependent upon sales calls conducted over the telephone, so this was a critical decision. AIM needed a reliable and efficient phone system in place in order to be a success.
The Solution:
The information brokerage company and received a recommendation to use M5’s outsourced IP phone solution to support the rapid growth predicted in AIM’s near future. Man knew that an outsourced or As a Service offering would deliver the requisite technology and more to his staff, providing metrics that could deliver real business impact. Man evaluated the M5 solution and concluded that the flexibility, reliability and level of technology it offered could both help AIM grow and grow with AIM in the future. Implementation was orchestrated precisely and according to schedule. Minimal preparation or effort was required of AIM staff, and the outsourced solution was configured and operational in less than 60 days. M5 specialists conducted in-person training sessions with the Cisco hardware and prepared AIM staff for the new technology. The staff found their new phones easy to use, and became acclimated quickly. According to Man, expectations were met and surpassed.
The Results:
Clients make their companies more viable by employing ground-breaking technologies and products. AIM has clients and constituents from across all major verticals and company sizes, some of which are influential decision makers in corporate America. The consistent call quality and uptime combined with the business intelligence of their phone system supports AIM’s rapid growth. The M5 On-demand Call Manager feature enables AIM’s sales team and sales manager to have valuable information regarding numbers of calls placed, length of calls and other leading sales indicators. Equipped with Real Time monitoring tools, management reporting tools and metrics to measure performance, AIM reports that this feature has changed the way the sales team functions. This new capability creates business impacts by tracking sales and measuring sales team member’s success.
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